First success of the Ocean Cleanup project : we want more of that!

The hidden costs of centuries of careless pollution are angrily coming back, even though some of the world's most powerful lawmakers are tying so hard to deny that, often quoting questionable sources. We’d rather see them caught up in a fishing net.

In the middle of the Pacific ocean lays a garbage patch, as big as central Europe, made of fishing gear, tires and all sorts of plastic waste, dumped into the ocean for as long as plastic has existed.

This big trash island is endangering over 600 marine species, and creating extra costs for coastal businesses such as fishing and tourism.


The Dutch genius of Boyan Slat came up with a device that uses drifting systems to collect waste into a container, that is then emptied every 4 months.

That marked the birth of Ocean Cleanup, non-profit organization that aims to clear half of the Pacific garbage patch within 5 years.

They developed a fleet, mapped the entire polluted area, and went back with a giant floating device that uses ocean currents and passively captures moving plastic and microplastics, with no bycatch.

After many adjustments and revisions since 2013, and a failed pilot mission four months ago, today Ocean Cleanup announced today that its fleet collected their first batch of garbage from the device deployed in June 2019. They'll bring it back to shore, to be sold to a few of the B2C companies producing items using recycled plastic.


That's right: more and more businesses are looking back at decades of careless pollution and turning their production process ethical and sustainable.

10-15 years ago, sustainable products were confined to the counters of a few neglected corners of Sunday markets, and if they made it to a shop, there was pretty much no viable choice of design for everyday use.

Now, and especially in the great fashion hub of London (we LOVE London!) more and more consumers are demanding to look at the labels and know where and how their items are made.

Nowadays you can actually make a choice when it comes to accessories, bags and even clothing.

Roka London just launched the Sustainable line: backpacks made of polyester from recycled bottle. Up to 15 bottles go into a single bag, in a process that also uses less energy than virgin P.E.T., -40 tonnes of carbon dyoxide and -60tons of water. We can't wait to see what theyìll unveil next, because it never fails to amaze us.

LeFrik is a Spanish brand utilizing recycled plastic to produce a wide range of stylish, durable travel bags, backpacks and accessories: you'll fall in love with the Roll Backpacks and the compact Handy and Scout lines.

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We want more of that. Our range of designs is transseasonal and high-quality, because we want them to stay with you for many years, not to end up in a landfill in 3 months (and into the ocean).

We are currently looking to include more ethical, sustainable and PETA approved brands. Keep an eye on our shop page!

Davide Pecoraro